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Success in marketing is a result
of a variety of factors, but there is one governing rule
that holds true in all cases. Simply stated, hitting the
target requires carefully taking aim. If you think of
potential new customers as the target and your marketing
materials as the arrow, the analogy should lend clarity to
the concept. |
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For this reason, each and every
new client design project we undertake involves preliminary
strategic planning to determine which of all the possible
approaches will be the one that results in a bullseye. |
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To this end, we work closely
with our marketing partner
Susan
Hodinko & Associates, a firm located in Baltimore,
Maryland specializing in strategic marketing services. |
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